We work with you to create professional content that will both communicate your business and serve your customers’ information needs. We currently work with business clients and digital agencies in the UK and Europe.
If you already have content, we can apply a fresh eye and editing expertise to improve its quality, optimise it for SEO and boost its performance. We will rework your content to fit brand guidelines and make sure it appeals to your target reader. We edit for a readable web-friendly structure, links and metadata, click-friendly SEO headlines and intros, factual accuracy and legal issues. We can also source images and generally make your content be the best it can be for you and your readers.
You have digital content, now what? We can upload it to your website, add media and metadata, publish to schedule and even share to your social media channels if that’s part of the brief. If you need it, we can also provide editorial planning, content calendars, social media marketing and ongoing site governance – anything you need as part of the content production cycle.
A content strategy gives you an ideal start point for a new project or provide a reset option for out-of-date, unfocused or unwieldy sites. We use a toolkit of content audits, competitor analyses and analytics to provide a roadmap that will help you achieve your business goals and remain competitive.
For larger projects which may involve design or development phases, we work with or employ other freelancers or agencies. Adwords and tech support is also available, usually on a retainer basis.