The Subs Desk was founded in 2013 by Fiona Cullinan, a UK-based magazine journalist with 30 years' experience in journalism and corporate communications, and 17 years' experience online.
Fiona has worked as a sub-editor and writer for national newspapers, consumer magazines, trade press, content hubs and content marketing agencies with blue chip and high street clients.
She enjoys all stages of the content journey from content strategy to writing and editing to ongoing governance – and meets clients at whatever stage they are at. She brings an experienced editor's eye to all communications, editing for accuracy, sense, SEO, brevity, legality and target market, and generally preparing professional content for publication.
For larger projects, such as content migrations, website redesigns and SEO strategies, Fiona also employs and works with other freelancers and agencies.
After training as magazine journalist at the London College of Printing (now Communication), Fiona spent her early career working as a freelance subeditor and travel writer, with features published in the Independent on Sunday, Sunday Mirror, the Metro and on her travel blog.
As a web editor, she spent 10 years doing agency work for clients including Boots, Asda, RAC, DirectLine, Churchill Insurance and Grant Thornton UK. This included developing content and social media marketing strategies, carrying out content audits and analysing KPIs for clients to inform strategic decision making.
Fiona also has a joint degree in Creative and Professional Writing and Pop Music, and once sang for Deputy PM Gordon Brown.
She also has her own site at fionacullinan.com.